Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
by Joe Coulombe
3.67(3 ratings)
Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary f…
Reviews
I really enjoyed the storytelling and the lots of odd details. What detracted for me was the odd structure of the book, the lack of depth in any part of it and the fact that I've never been in a Trader Joe store so that magic was almost entirely lost on me.