Transcend: The New Science of Self-Actualization

A deep exploration of the science of self-actualisation, blending psychology, philosophy, and personal development to provide a roadmap for achieving transcendence." Kaufman updates Maslow’s well-known hierarchy, grounding self-actualisation in modern psychology (and supported by evidence). It’s a guide to human potential—and to designing experiences that support it. In design, this means going beyond utility to support meaning, growth, and well-being. It’s particularly relevant in health, education, and mission-driven design. Use it to expand your sense of what user needs can include, and to remind yourself that great design nurtures a real person, not just the stuff on screen.