Thinking, Fast and Slow

"An in-depth look at the dual processes of thought—automatic intuition and deliberate reasoning—revealing how these systems shape our choices and biases." Kahneman’s research into the two modes of thinking —intuitive(fast) and deliberate (slow)— is essential for understanding human behaviour. It’s a cornerstone for behavioural design, helping UX practitioners recognise cognitive biases, mental shortcuts, and decision friction in themselves and their users. The book deepens empathy for how people process information, make mistakes, and form habits. Useful for guiding research, interface design, and ethical behavioural design. It’s dense, but transformative—grounding design in more-accessible human psychology.

This book is the crux of modern psychology. It is the summary of a life’s work of a Nobel laureate and fundamentally changed our perspective in how we view our mind.