Ways of Seeing

A seminal work that challenges traditional perceptions of art and culture, encouraging readers to question the ways in which we see and interpret the world around us." A groundbreaking work that teaches us that seeing is never neutral—it’s shaped by culture, context, and power. Berger prompts readers to question assumptions about beauty, authority, and audience. It encourages a critical lens on visual language, representation in media, and both the politics and psychology of perception. Challenge your defaults and design decisions with a greater awareness of who’s being seen, who’s seeing, and who’s left out.